Scotts Miracle-Gro Refines its Cannabis Strategy

Article by Alan Brochstein, New Cannabis Ventures

Scotts Miracle-Gro Refines its Cannabis Strategy

ScottsMiracle-Gro (NYSE: SMG) reported its FY17-Q1 results for the quarter ending 12/31/16 on January 31st, with sales of $247mm in what is a seasonally slow quarter rising 27%. Driving the sales growth was the performance of their “Other” segment, which includes the Hawthorne Gardening Company as well as their Canadian and Asia Pacific businesses, which rose 74% to $97mm. The Hawthorne Gardening Company includes the company’s cannabis operations, consisting of Botanicare, Gavita, General Hydroponics and Vermicrop, all acquired within the past two years, though the portfolio is broader than just the cannabis-focused brands.

On a conference call (transcript), CFO Thomas Coleman indicated that absent the recent acquisitions of Botanicare and Gavita, growth in the Hawthorne Gardening Company was only 6%. He explained the unimpressive growth due to the timing of shipments a year ago for Vermicrop and in Q4 for Botanicare, stating that otherwise “when you look at the normalized organic year-over-year growth at General Hydroponics, Vermicrop, Botanicare and Gavita combined, then sales would have been up 11% on a pro forma basis.” This still represented a slowdown from Q4, when organic sales growth was 24%, which Coleman said was due to the timing of the Botanicare deal closing.

ScottsMiracle-Gro, after closing the Botanicare deal last year, decided to make some changes to the Hawthorne business, pulling out some of the craft brands, like Black Magic, and leaving Hawthorne to focus on the medium to large grower, selling products that require more technical expertise. The move will have a negative impact on the overall operating margins of Hawthorne, which will include AeroGarden, Botanicare, General Hydro and Gavita lines. Hawthorne’s technical and sales operations will be run out of Santa Rosa, CA, where General Hydro is located, while the strategy and branding functions will be run out of the Hawthorne headquarters in Port Washington, NY, all under the leadership of CEO Jim Hagedorn’s son, Chris Hagedorn.

Read full article here.

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