Pot Shops Next to Toy Stores? That’s the Future a New Massachusetts Ad Paints

Article by Joshua Miller, Boston Globe

Opponents of legalizing marijuana in Massachusetts are launching their first television advertisement Tuesday, a powerful 30-second spot that imagines an almost dystopian neighborhood overrun by pot shops and stoners.

In the ad, a mother drives her daughter through a familiar suburban scene of strip malls, passing one marijuana store after another, signs alighted with green cannabis leaves.

“Question 4 would allow thousands of pot shops and marijuana operators throughout Massachusetts — in neighborhoods like yours,” a female narrator says, referring to the Nov. 8 ballot measure.

The mother and daughter park and get out of the car at a toy store — one that’s next to a marijuana store.

“Shops that sell pot edibles that look like candy and high-potency marijuana,” the narrator says, as the young daughter is drawn to a window display of edibles. Her mom walks over, a look of concern washing over her face. Then emergency vehicles, sirens wailing and lights flashing, speed by.

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