Article by Angela Stelmakowich, Growth Op
Whoopi Goldberg, whose CBD company with Elizabeth Maya ended last year, looks ready to kick start a new cannabis venture in California.
Gone is the Whoopi and Maya line and in is Emma & Clyde by WHOOPFAM.
The star of Ghost, Sister Act and The Color Purple and current co-host of The View was mum on details, but all about the cannabis lifestyle brand is expected to be revealed as part of a cover piece on Goldberg in the inaugural edition of Black Cannabis Magazine, a quarterly publication set to launch (of course) on Apr. 20.
The digital and print venture from Hazey Taughtme will highlight the contributions of Black, Indigenous and people of colour across the weed industry by exploring all facets of cannabis culture, community and commerce, whether related to professional sports, celebrities entrepreneurs, politics, music, fashion and more, according to the magazine.
The magazine is likely to have no shortage of Black entrepreneurs to write, with people like Method Man,Xzibit, Wyclef Jean, Al Harrington, Andruw Jones, Chris Webber and Marshawn Lynch, among many others, adding their profile to the weed industry.
Calling it an honour to grace the very first cover of the magazine, Academy Award winner Goldberg, 65, says she looks forward to having a “new publication focused on starting conversations and covering issues that educate, entertain and inspire people of colour in the cannabis community.”
The magazine “is on a mission to shed light on the positive impact of legal marijuana on the global marketplace and the role people of color are playing to educate, advocate, and help rewire long-outdated beliefs and social mores surrounding this plant,” adds Taughtme, who co-founded and co-owns cannabis brand, Laze.
Named after Goldberg’s mother and brother, the Emma & Clyde brand — which includes a range of edibles, pre-rolls, flower and accessories for medical and recreational consumers alike — will launch in California, where both medicinal and recreational cannabis is legal.
Goldberg’s previous venture in the cannabis space, Whoopi & Maya, ended early last year. Goldberg resigned from the company’s Board of Directors amid friction with her now-former business partner.
Up and running for several years, the company offered four products: cannabis-infused cocoa, an herbal tincture, an infused lavender bath soak and a body balm. They sought to help reduce menstrual pain, inflammation and stress.