Miracle-Gro Breaks Into The Cannabis Industry With Black Magic


Written by Julia Wright for Civilized.

If you watched this year’s NBA playoffs – as many, many millions of Americans did – you might’ve seen a 30-second spot for a performance hydroponics company called Black Magic.

The spot – entitled “Growers” – praises the “perfection-seeking” tendencies of green-thumbs who operate “under the cover of darkness,” represented by a range of attractive, plaid-and-hoodie clad, Doc-Marten-wearing actors tending plants under glowing purple LEDs.

Wow. A home-growing ad during the NBA playoffs? Where did this come from? Black Magic, as it turns out, is a subsidiary of Scott’s Miracle-Gro: yes: that Miracle-Gro, the garden and lawn-care giant founded in 1868 in Marysville, Ohio, and now a multinational company with offices and research facilities all over the world.

Read full article Here.

About Brent

Hello, My name is Brent and I am a MMPR patient. I write articles for Dankr.ca and help build connections with the Toronto cannabis community. I am also the Content Manager, so message me if you would like to work with Dankr.ca.

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