DENVER – Santa is stuffing stockings with a little extra green this holiday season: marijuana.
Pot shops are reporting the average purchase is up 21% in the week before Christmas, according to the marijuana-software firm Baker, which runs store customer-service systems. The most popular items: marijuana-infused edibles like brownies or cookies.
Also near the top of the list are vaporizers, pipes and other smoking accessories, Baker reported. The company said the data holds true across the states where it serves medical and recreational stores: Arizona, California, Colorado, Nevada, New Mexico, Oregon and Washington.
That there’s a rush in sales around Christmas is no surprise. The biggest sale days of the year traditionally come around Thanksgiving’s “Weed Wednesday” and “Green Friday,” said Baker’s CEO, Joel Milton, although April 20, known as 4/20, remains the biggest marijuana sales day nationally. The biggest sales days tend to come on Fridays before federal holidays, according to an analysis of Washington state sales dates by New Frontier Data.