Article by Growth Op
Actor Jaleel White, who portrayed Steve Urkel in the 1990s sitcom Family Matters, is the latest celebrity to launch a cannabis brand.
White has partnered with California-based 710 Labs to produce a line of products based around the cannabis cultivar Purple Urkle, reports Forbes.
Branded ItsPurpl, the product line will include flower, live resin vapes, and pre-rolls.
“The thing that always stood out to me was there no clear brand leader for fire purple weed,” White told Forbes. “It made no sense to me, that no company of significance had claimed this lane, so why not me?”
The brand will launch in California on 4/20, and plans are in the works to expand to retailers across the U.S. in the near future. White told Forbes he hopes to eventually get products on the shelves in Canada and Europe, as well.