Article by Safon Floyd, Black Enterprise
Meet Jeannette Ward, former seven-year Coca Cola career climber who recently took the smart leap into the cannabis industry.
Ward serves as executive director (data and marketing) at MJ Freeway, the market leader in ‘seed to sell’ cannabis compliance software & professional consulting services.
BlackEnterprise.com caught up with Ward to find out why she gave up Coke for cannabis, and what she plans to get in return.
BlackEnterprise.com: How did you get involved in the cannabis industry?
Ward: I was working with Coca Cola in communications, marketing, and data management. I had a role where I had a little more time than usual so I had an interest in doing some consulting and sharpening my own skills around marketing and pushing the envelope with new technologies and new ways of approaching marketing that people weren’t quite ready for.
I took on consulting clients—one of those clients was MJ freeway. I did that for a few months then they made me an offer to come on full-time. I decided it was a once in a lifetime opportunity.
I was probably not going to see another industry that was going to have the explosive growth that cannabis is going to have. I wanted the opportunity to shape a new industry.