Dispensaries Prepping For Big Crowds On ‘Green Friday’

Article by Tess Allen, Civilized


Just over two weeks ago, four new states opted to legalize the recreational use of cannabis. Now, experts say the nationwide conversation generated by those historic votes could mean that cannabis dispensaries everywhere will see larger crowds than ever on the day after Thanksgiving – known in the industry as ‘Green Friday.’

Cy Scott, co-founder of the Seattle-based cannabis analytics firm Headset, predicts that growing public discussion around cannabis could send more people to local dispensaries on and around Green Friday.

Last year, cannabis sales on Green Friday were up 13 percent from the average Friday, according to a review of Washington dispensary sales data.

Denver-based cannabis order-ahead service Baker saw order volume double on last year’s Green Friday, compared to an average day. The company anticipates “a much more significant bump” tomorrow.

“In states where adult use is fully legal, like Colorado and Oregon, cannabis promotions around Black Friday have been common, and we expect we’ll see more of that happening as prohibition eases across the country,” said Adam Bierman, co-founder of marijuana management consulting firm MedMen.

This year, sales are likely to be burgeoned by ever-expanding services like cannabis deals network Leafbuyer.com, which will advertise more cannabis bargains than ever from dispensaries in Colorado and beyond.

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