Article by Chloe Sommers, Ganjapreneur
On the heels of legalization measures passing from the East Coast to the West, it was a perfect environment for Tommy Chong to debut his brand of cannabis in Colorado. The name of his company, Chong’s Choice, is exactly that — the most natural, organic, locally sourced bud the professional stoner could find in the Mile High State. With Chong’s Choice, Chong is riding the trend of celebrity cannabis lifestyle brands like Snoop Dogg, Willie Nelson, and Whoopi Goldberg.
“It’s a slam dunk because everyone wants pot, and everyone wants good pot,” said the actor, comedian, and longtime cannabis advocate. “Who better to give it to them than me — I’m the most experienced; I’ve had the longest association with pot, even longer than Willie Nelson!”
“He’s the classic stoner with passion for the plant,” said Levon Terry, of Chong’s Choice in Colorado. Now available for medical and recreational consumers in Colorado, Terry said Chong’s company is looking for that passion in their Colorado partners.
After touring about 70 grow houses, Verde Natural rose to the challenge. CEO Rudy Ellenbogen touts their consistent, high quality, organically and naturally produced product. “Our process is planned and organized, we harvest every week and hand trim.” The small-batch, organic process is overseen by master grower Cassandra Maffey who got her cannabis roots in Humboldt County, California.
Verde Natural prides itself on their foundation of doing things right. “We treat it like our home grow,” Maffey said, “if not, we wouldn’t have the level of quality cannabis we have here.” The mutual love of working alongside people with similar values while caring for high quality, organic cannabis makes for a perfect partnership between the cultivators and the company.