Article by Douglas Yu, Confectionery News
One of the largest cannabis brands in the US, Chong’s Choice, has launched five different chocolate bars through a partnership with infused chocolate maker, Défoncé Chocolatier. The decision was made shortly after the state of California legalized recreational use of marijuana last month.
Relax Agency, a Los Angeles-based creative agency that works with cannabis companies and connects them with celebrity clients, forged the partnership, according to a press release.
Chong’s Choice was founded by what many consider a “pioneer” in the cannabis industry, Tommy Chong. Its existing products include per-rolls, flowers, oil cartridges and THC strips, for sale in Arizona, California, Colorado, Nevada, Oregon and Washington.
“As a swiftly growing and ambitious cannabis company, we work hard to find premium partners… And in Défoncé, we know we have found a fantastic collaborator,” Chong said in a statement. “These bars are like rectangles of munchies heaven.”
The new chocolate bars produced by Défoncé include crunchy munchies, wake ‘N’ bacon, cereal bowl, mellow milk and dark daze, according to Défoncé’s CEO Eric Eslao .