Article by Janet Silvera, The Gleaner
Jamaica’s south-western coast is being eyed as a health and wellness destination, offering cannabis-infused experiences, rustic luxury and nature tourism, says Tourism Minister Edmund Bartlett.
The geographical area between Negril, West End in Westmoreland, and Black River, St Elizabeth, on the development agenda, is being considered as a new resort destination, Bartlett revealed to delegates attending the inaugural CanEx at the Montego Bay Convention Centre in St James yesterday.
He said the area was a very important path to the economic future of the country and would accommodate tourists wanting to experience products and services derived from cannabis.
By the end of 2017, the tourism minister expects the country’s attractions policy to be tweaked to accommodate this emerging market.
“We are going to be providing space for investment on the south-western corridor,” Bartlett announced, adding that diversifying the market would remove Jamaica from being characterised as an all-inclusive mass market destination.