California Marijuana Measure: Will Proposition 64 Turn the Tide in the Weed War?

Article by Lisa M. Krieger, The Mercury News


If it’s legal to smoke weed with your friends in two years, you can thank Silicon Valley tech money, Colorado and the emerging cannabis industry.

An organized and well-funded alliance is behind Proposition 64, the Adult Use of Marijuana Act, with proponents outspending opponents 70-to-1 in an effort to turn the tide in the state’s war over weed.

With nearly $18 million in backing thus far, the detailed 62-page ballot measure is a far cry from California’s last failed effort — 2010’s Proposition 19, a paltry four-page initiative that managed to anger both stoners and law enforcement officials.

“Not that long ago, this would be a fringe effort, and all the money would be on the ‘no’ side,” said Corey Cook, dean of the School of Public Policy at Boise State University, who follows the marijuana debate. “Now the money is on the ‘yes’ side.”

If the initiative passes, the state won’t go up in a big puff of smoke — there will still be laws, regulations and taxes — but it could create a dramatically altered landscape for cannabis.

Read full article here.

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