The Big Moneymaker in Legal Pot Might Have More to do With Data than Drugs

Article by Harriet Taylor, CNBC

Eaze fulfills a simple function: Push button, get pot.

The average order is around $10 and cannabis can be delivered in as little as 15 minutes, said Eaze CEO Keith McCarty.

But unlike its customers — marijuana dispensaries — Eaze is a tech company and one of a growing number of cannabis tech start-ups using data to offer products and services to the pot industry.

According to polls, recreational marijuana legalization measures are likely to pass, albeit narrowly, in all five states where they are on the ballot Tuesday: Arizona, California, Maine, Massachusetts and Nevada.Four other states — Montana, North Dakota, Arkansas and Florida — have ballots proposing at least some form of medical marijuana legalization.

Tuesday’s vote is set to open up giant new market opportunities over the next several years. Nationally, legal sales of marijuana will reach $7.4 billion this year and surpass $20.6 billion by 2020, with recreational marijuana sales making up about 53 percent of the market, according to Arcview Market Research.

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