Canadians who have followed the rapid growth of the cannabis industry are by now familiar with the names Canopy, Aurora and Aphria.
But if they tried to buy pot on Wednesday, they likely ran into a host of unfamiliar brand and strain names as well, from Solei and Liiv to Delahaze and even, yes, Boaty Mcboatface.
To make matters more complicated, strict packaging and labelling regulations mean that almost every cannabis product looks the same — plain coloured packages, a prominent red symbol warning consumers of THC content and a bright yellow label with one of six health warnings. The only differentiating factor is the brand logo, which cannot exceed the size of the THC warning symbol.
In order to clear the haze, here’s a quick breakdown of the most prominent brands, the products they are linked to, and who makes them.
The brand: Tweed
The company: Canopy Growth Corp.
The products: Tweed is probably the most popular recreational brand in Canada, and offers 10 different strains of weed including “Argyle”, “Boaty Mcboatface” and “Herringbone.”
The brand: Solei
The company: Aphria Inc.
The products: Solei was launched by Leamington-based Aphria in April, and has developed six different strains so far — Renew, Unplug, Free, Balance, Sense and Gather.
The brand: Liiv
The company: CannTrust
The products: Liiv has six different strains of cannabis: Bali Kush, Kinky Kush and Buddha Haze are just some of Liiv’s dried flower strains available on the market.