Marijuana Sector Firms Get Marketing Pushback as Legalization Looms

Article by Armina Ligaya, CTV News

Marijuana sector firms get marketing pushback as legalization looms. A man wears a virtual reality headset at the Lift Cannabis Expo in Vancouver, B.C., on Sunday, January 14, 2018. (THE CANADIAN PRESS/Darryl Dyck)

Some Canadian marijuana sector companies are getting pushback against their marketing efforts from social media platforms and government officials as legalization of recreational pot looms and regulations are not yet final.

Lift & Co, which hosts industry events and offers cannabis education, has had its YouTube account suspended and Facebook ad account deactivated, with both companies citing a policy violation.

Lift CEO Matei Olaru said he believes its accounts were targeted in connection with the U.S. tech giants’ policies barring promotion of the sale of illegal, prescription or recreational drugs, even though medical marijuana is legal in Canada and recreational pot will soon follow suit.

The company’s content on both platforms largely involved cannabis education and promotion of upcoming industry trade shows, but believes it got lumped into the broader category of marijuana, which is illegal under U.S. federal law.

“I think we got bundled into the whole cannabis thing,” said Olaru. “That because we are promoting an event about cannabis and there is cannabis in our profile, we just got taken down.”

Meanwhile, Canadian licensed producer MedReleaf cancelled its Quebec launch of its recreational brand San Rafael ’71 scheduled for Friday after Quebec government officials expressed concern. The event involved live performances at a Montreal club on April 20 or 4-20, when cannabis culture is celebrated by the drug’s enthusiasts each year.

Read the full article here.

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