RNMKR, a Toronto-based PR agency that focuses on marijuana and technology PR, recently held a ‘Women Trailblazers’ event that highlighted seven women working in the intersection of cannabis community and business in the Canadian market.
Host Irie Selkirk started off the talks with an explanation of her organization, The Green Tent, and its work in bringing women together across the cannabis industry, supported by companies like RNMKR PR.
Below is a breakdown of who each of these seven women are, their stories, and what advice they have for business in cannabis in the Canadian market:
Abi Roach, founder of HotBox Lounge + Shop
An unconventional start, Abi Roach began her career picking up knowledge from a variety of sources, from forays into art and music schools, to business management, eventually furthering one of her most successful enterprises: trading hemp jewelry for cannabis.
At 19, she opened HotBox Cafe, and now 18 years later has built several additional businesses including HotBox Brands, HotBox Homegrown Hydroponics, Spliff Magazine, Hotbox Jamaica Bud & Breakfast, and now, HotBox Holdings — all powered by the idea of offering ‘cannabis as a lifestyle service.’
On innovation: “Think outside the box. Draw outside the lines.”
Alison Gordon, CEO of 48North
Alison Gordon worked with Rethink Breast Cancer to educate women on their health through humour. With her skillset in marketing and advertising, she was inspired to ‘rethink weed’ in the same way in 2007.
In 2013, it was a perfect storm of marketing and branding that encouraged her to buy a dispensary in Los Angeles and really get to know the cannabis industry and envision what the industry could be like.