It may seem like a good fit for a cannabis company to bring a 90s hip-hop band to Toronto, but a Wu-Tang Clan concert being held Sunday night may be breaking Health Canada sponsorship rules.
Promoters Never Jaded have a series of 19+ private events planned across the country that include concerts, fashion shows and movies. The tour, which brings the Wu-Tang Clan to the Rebel Nightclub in the Portlands, is completely free thanks to HEXO Corporation.
“It’s really just about bringing together the explorer, the curious music lovers around arts, culture and music, to immerse themselves in these diverse cultural events and introduce them to HEXO,” said Isabelle Robillard, the company’s director of communications.Quebec-based HEXO Corp. produces medical cannabis products under the Hydropothecary brand and recently announced a deal with Molson-Coors Canada to produce cannabis-infused beverages.