Why Diversity in Cannabis Boardrooms is Crucial to Industry Success: Omar Khan

Article by Omar Khan, Growth Op

BUSINESS Why diversity in cannabis boardrooms is crucial to industry success: Omar Khan "It’s one thing for a cannabis brand to say it wants to attract 'diverse' consumers. But they must understand who that consumer is, how they are motivated, and what reasons they might have for staying away from the legal cannabis retail market thus far." By Omar Khan

Walking through the neighbourhoods of Canada’s biggest cities, you are just as likely to hear conversations in Tamil, Punjabi or Mandarin as you are in English or French. This is not the case in many of the boardrooms of cannabis companies, which are still largely the domain of white men.

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