news CanadaIndustry When are cannabis tours and tasting rooms coming to Canada? Coleman Molnar CanadaIndustry When are cannabis tours and tasting rooms coming to Canada? Coleman Molnar November 23, 2020 Image Test Sensory jars on display at Burb, Port Coquitlam. Bill Hawley/Leafly The move towards a farm-to-table system in Canada’s legal cannabis sector is gaining momentum. In Alberta, growers are joining those in B.C. and Ontario in pushing for the right to provide customers the opportunity to purchase and sample the product right where it’s grown. It’s not hard to imagine a future where people can tour farms and facilities, taste, and interact with cannabis the same way they already do with wine at wineries or beer at breweries. Sounds lovely, doesn’t it? Well, in Canada, it’s a future that may actually be possible. The future of farmgate Some provincial and national regulators are signalling they’re ready embrace the idea, but for many craft and microgrowers struggling to compete with the larger LPs, they can’t move quickly enough. “It’s hard for us when we have so much price compression in the market to really differentiate yourself from the hundreds of other cannabis producers out there,” says Kieley Beaudry, co-founder of Parkland Flower Inc., a microgrowers based outside of Edmonton. “The way the players in the craft wine industry have been able to differentiate themselves is through tourism. It’s through being able to create an experience and have people pay for that experience as opposed to just a product. I’d love to see it go that way.” RedeCan Grow Facility Niagara Jesse Milns/Leafly

CanadaIndustry When are cannabis tours and tasting rooms coming to Canada? Coleman Molnar CanadaIndustry When are cannabis tours and tasting rooms coming to Canada? Coleman Molnar November 23, 2020 Image Test Sensory jars on display at Burb, Port Coquitlam. Bill Hawley/Leafly The move towards a farm-to-table system in Canada’s legal cannabis sector is gaining momentum. In Alberta, growers are joining those in B.C. and Ontario in pushing for the right to provide customers the opportunity to purchase and sample the product right where it’s grown. It’s not hard to imagine a future where people can tour farms and facilities, taste, and interact with cannabis the same way they already do with wine at wineries or beer at breweries. Sounds lovely, doesn’t it? Well, in Canada, it’s a future that may actually be possible. The future of farmgate Some provincial and national regulators are signalling they’re ready embrace the idea, but for many craft and microgrowers struggling to compete with the larger LPs, they can’t move quickly enough. “It’s hard for us when we have so much price compression in the market to really differentiate yourself from the hundreds of other cannabis producers out there,” says Kieley Beaudry, co-founder of Parkland Flower Inc., a microgrowers based outside of Edmonton. “The way the players in the craft wine industry have been able to differentiate themselves is through tourism. It’s through being able to create an experience and have people pay for that experience as opposed to just a product. I’d love to see it go that way.” RedeCan Grow Facility Niagara Jesse Milns/Leafly

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