Article by Growth Op
Stuart Ryan is the Director of Training and Recruitment at Dutch Love Cannabis, a Canadian collection of 19 privately-owned retail cannabis stores with locations in B.C., Ontario, and Alberta. Stu is passionate about philanthropy, social responsibility and promoting sustainable practices to reduce the carbon footprint of the industry and producers.
In today’s section, he suggests how to go about making a purchase that’s right for you.
What do you ask first-time consumers?
With any user, new or old, it is important to understand what their needs and wants are. Questions like “What is your experience with cannabis?”, “What effects are you looking for?”, “Do you have a preferred consumption method?”, and “Have you tried any products in the past that you have liked/disliked?” are all great starting points.
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When it comes to getting the most value for your money, we have a wide range of products at Dutch Love, some more economic and some more premium. When it comes to recommending products, it is important to offer products that fit their needs before the price point. Once you have narrowed down the customer’s needs and wants you can begin to look at the price.
How do you have a similar conversation with someone who had an unpleasant first-time experience?
In this case, it is important to find out what about the experience was undesirable, from there you can tailor your recommendations to the desired effects and try and avoid any of the negative associations. Sometimes product type, overconsumption or even environment can affect a person’s experience and so we will always recommend to start low and go slow — knowing that you can always take more at a later time.
Another thing we keep in our back pocket is the knowledge that overconsumption of THC can be counteracted by CBD intake and also that chewing on black peppercorn (which is high in terpene caryophyllene) can reduce anxiety that comes with THC at times. Our goal is that people enjoy the products that they are choosing but it is also important to note that we aren’t doctors, and our recommendations are based on our experience or reported effects and so everyone is encouraged to know their limits and play within them.
What products do customers seek when it comes to wellness?
Generally, when customers come into the store and are looking for products for overall well-being we will direct them toward our “Calm” category in our decision tree. These products are primarily CBD with little to no THC and seem to be the best fit for those looking for holistic products.