Article by Sam Riches, Growth Op
Cannabis reviewer Brad Martin is a self-described “numbers guy.”
With a background in real estate, he began tracking metrics like prices and cannabinoid composition for each cultivar (cultivated variety, often called a “strain”) he tried in 2016, when he became a medical cannabis consumer. The realtor in him wanted to find the best value on the market.
Over time, his metrics expanded. He began tracking appearance, scent, taste and things like the average number of days packaged before purchase and more, all with an eye for quality and value. In that pursuit, he has succeeded. He has reviewed hundreds of cultivars and developed a following from his work.
But there’s one metric he doesn’t track: How cannabis varieties make him feel.