Article by Angela Stelmakowich, Growth Op
Hemp MVMNT is looking to replicate what the company did with hemp eyewear by launching a Kickstarter campaign for the world’s first line of hemp watches.
“With our Hemp MVMNT watches, we aim to showcase yet another possibility of the super crop that is hemp, and to promote the use of alternative eco-materials in general,” founder Sam Whitten notes on Kickstarter.
Asking everyone to “Back the MVMNT,” the company launched its campaign yesterday. The hope is that by November watches will be ready to ship just in time for Christmas, notes information on Kickstarter.
“We’re trying to raise £10,000 ($17,200) from the Kickstarter community to fund the first manufacturing run of our internal components and also to manufacture the watch bodies here in Edinburgh,” Whitten states in the video on Kickstarter, adding that the company is now manufacturing-ready and its prototypes are finished.
Shortly before 8 a.m. today, the Kickstarter counter showed $14,357, with the goal being $17,258.
Sticking with a minimalist style, the watch made from hemp fibre and pineapple leather — thanks to Hemp MVMNT’s partnership with ANANAS ANAM — echoes the natural materials that were used for its hemp glasses about seven years ago.
“Our leading-edge hemp fibre material uses organic plant fibres to create a solid non-plastic material. By combining our material with 100 per cent vegan pineapple leather straps, our watches help keep the planet green,” Whitten explains on Kickstarter.
But the modular design watches are not just minimalist and sustainable, they’re unique, too. “The inherent structure of the randomly aligned hemp fibres means every Hemp MVMNT watch is identical while also being as unique as the person who wears it,” Whitten points out.
Those looking to truly make the watch their own can “specify your own watch dial, highlight colour and strap colour to make your watch truly individual,” the Kickstarter information notes.
Need to be even more distinct? It’s possible to custom engrave up to 15 characters on the back-plate, which is easily removable to encourage a “repair not replace” approach by having owners change their own batteries.
Also featuring quick-release straps that can be changed in seconds and coming in three sizes, the watch has two styles: original and this one: With a nod to its cannabis cousin, the “Four Twenty Special” features a “subtle, embossed 420 on the face, letting you know when it’s time to work and when it’s time to play” and presents “canna-culture in a stylish, subtle way,” the company reports.