Article by Manisha Krishnan, Vice News
Canada’s first professional rugby team is getting in on the most hyped trend in weed.
The Toronto Wolfpack is set to launch a line of CBD products aimed at athletes, becoming the first pro sports team in the world to do so.
The Wolfpack, the first North American team to compete in the Rugby League Football system, has created HowlBrands Inc., a subsidiary through which it will develop and sell hemp-derived CBD products targeted at active people, starting with a topical cream called Rugby Strength that will be available for sale in the UK and US this July. CBD aka cannabidiol is a non-intoxicating compound found in cannabis, meaning it doesn’t get a person high.
“Rugby is a gladiatorial sport. You have your fair share of bumps and bruises and for recovery and inflammatory pain management CBD products are very, very effective,” David Argyle, chairman of the Toronto Wolfpack, told VICE.
Aside from topical creams, HowlBrand’s portfolio is set to include therapeutic relief balms, sport pain CBD tinctures, CBD-infused soaks, and topical roll-ons and “healing sticks.” The products will be sold in a chain of pharmacies in the UK and online in the US.
Rugby Strength, a body cream, will be available in varieties of 125, 250, and 500 milligrams of CBD, with prices ranging from $30 to $80 USD. HowlBrands is marketing Rugby Strength as a product that can reduce pain and discomfort, support recovery, and “enhance fitness and performance.” Its tagline is, “we know a thing or two about pain!”