Article by Sam Riches, Growth Op
Toronto-based Avicanna Inc. has entered into an intellectual property licensing and royalty agreement with Harrington Wellness Inc., a company founded by former National Basketball Association athlete Al Harrington.
Avicanna, a biopharmaceutical company focused on cannabinoid-based products, will work with Harrington Wellness to bring a line of CBD topical products targeting athletes and active consumers to shelves across Canada and the U.S.
“These CBD-based topicals utilize Avicanna’s proprietary deep tissue technology for cannabinoid delivery and have been curated with the support of Harrington Wellness’ deep understanding of the needs of professional athletes,” Avicanna announced in a press release.
The produces are expected to launch in the coming months and will be released in the U.S. through Harrington Wellness’ retail and e-commerce channels and in Canada through Avicanna’s cannabis retail network. In both countries, the products will be sold under the re+PLAY brand.
“This partnership was formed on the alignment of the vision to introduce premium and scientifically-backed products for athletic and active consumers to the market. Additionally, the distinct expertise of the two companies and collaborative spirit has yielded an advanced and evidence-based line of products that are tailored to promote a healthy active lifestyle for the athlete in all of us,” Aras Azadian, CEO of Avicanna, said in a press release.
“Avicanna has been an incredible partner in developing the re+PLAY formulas and expanding the product line’s availability into Canada,” added Harrington.