Toronto Cannabis Store CAFE Confronted With Allegations of Racism But Owner Denies It

Article by Tanya Mok, Blog TO

Toronto Cannabis Store CAFE Confronted With Allegations of Racism But Owner Denies It

Toronto’s most famous chain of unauthorized weed stores has responded to allegations of anti-Black racism.

A day after accusations began circulating on social media that CAFE had allegedly threatened to terminate some of its staff for supporting Black Lives Matter, the company released a statement calling the claims “categorically untrue”.

The exact origins of the rumours against CAFE — whose unauthorized stores have been raided and shut down by police multiple times — are unclear.

Conversations online circle back to an alleged Tweet from a CAFE employee Tuesday that has since been deleted.

So far, accusations against the brand seen on social media include the dispensary allegedly sending messages to staff threatening to fire those who support BLM, and CAFE’s co-owner Jon Galvano allegedly supporting All Lives Matter: a term used to downplay the deadly and disproportionate effects of police brutality on the Black community.

No proof has surfaced of either accusation, but some weed smokers have begun boycotting the brand in response to the reactions online.

One customer reached out to CAFE via e-mail asking the brand to confirm the rumours.

The screenshot of the company’s response, which did not deny the allegation outright and instead accused the customer of “keyboarding”, fuelled suspicions further.

“Instead of social media and keyboarding, why don’t you come by and ask our staff to their face,” read CAFE’s response. “Have a direct conversation and ask them if that’s how things operate?”

When asked if it was appropriate to encourage people to drop by the physical store during COVID-19, an area manager for CAFE e-mailed: “If a person is unable to drop by the store and instead wishes to remain in a state of cognitive dissonance, there is little that can be done except for person to person communication.”

The CAFE spokesperson also said that they had no idea where or how the rumour started, but added that 70 per cent of the staff are people of colour, and that some attended the BLM protests themselves.

Read the full article here.

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