When you ask someone about their favourite beer, chances are they’ll offer a brand name: Corona for the beach, Bud Light on game day. These products are all built, branded, and marketed with a consumer experience in mind. They don’t boast about their alcohol content, or the amount of carbonation in their beverage. Rather, they sell on values and lifestyle. This is the hallmark of a mature industry such as beer, wine and spirits.
While this might be the case in alcohol, it is not in cannabis. Through the first year of legalization in Canada, cannabis consumers have been presented with a range of products that appear to be largely the same, due to retail constraints and staying onside with Canada’s strict marketing regulations.