Article by Angela Stelmakowich, Growth Op
Tony Greenhand is an artist whose muse is weed. His artfully rolled joints — collected by the likes of Rihanna, 2 Chainz and Tommy Chong, to name just a few of his fans — are a mind-boggling marriage of intricacy and inspiration.
It is best to be all-in if you’re thinking of purchasing one of Greenhand’s smokable creations, however. A single piece can carry a price tag of as much as US$10,000 a pop, according to a recent interview in Architectural Digest.
Greenhand told the magazine he rolled plenty of joints while working in the weed industry, but wanted to expand his rolling chops beyond things like cross joints (as a tired, and likely stoned, Seth Rogen explained in 2014).
“I just started experimenting with different things and, over time, more people would want them. One of my friends asked me to post something I made on Reddit. It blew up,” Greenhand said.
That transformed a hobby into a job.
But when it comes to his smokable creations, Greenhand says that the fine balance of form and function is critically important. “Each joint is engineered to work as a joint, which means that while I’m creating it, I have to acknowledge different pathways in the design to make sure the smoke reaches the end and doesn’t run or get clogged,” he told Architectural Digest.
A whole lot of finesse and imagination help transform weed, sticks, natural rolling material such as any smokable leaf or homogenized paper and, maybe most important, a specialty cigar glue that helps bond papers together, into art.
Greenhand, it seems, is having something of a moment. His new show on Quibi, Let’s Roll With Tony Greenhand, will provide a window into how he makes the sculptural, smokable joints for his high-profile guests and other weed enthusiasts.
The show, which launched Apr. 13, features Greenhand rolling creative joints for different people and then smoking them together. Social distancers can check out the app for a free trial to watch him “make and smoke some of the biggest joints I’ve ever made with some great people,” he notes on his Instagram page.