This Ain’t the Apple Store of Weed: These Entrepreneurs are Shaking Up Cannabis Retail

Article by Sarah Ratchford, Growth Op

SMALL BUSINESS This ain't the Apple Store of weed: These entrepreneurs are shaking up cannabis retail Among a sea of tech-inspired weed shops, three companies — which happen to be co-led by women — are bringing consumers a more intimate retail experience By Sarah Ratchford Andrea Dobbs is the co-founder of Vancouver's Village Bloomery, which just recently transitioned to the regulated market. Photo: Facebook Ottawa’s Superette won Top Retail Store at the Canadian Cannabis Awards. Photo: Superette “I wanted it to feel welcoming. You needed to walk in and say, ‘Ahh, I didn’t expect this,’” says Canvas owner Helene Vassos. Photo: Facebook

Andrea Dobbs wasn’t much of a cannabis consumer until her late 40s, when she started experiencing symptoms of perimenopause like depression, sleep issues, and loss of libido. Before legalization, the Vancouverite visited a dispensary to try cannabis edibles. She remembers those early experiences to be lacking: Stores were poorly lit. There were unsealed jars of cannabis, filled with products with what she laughingly calls “a robust terpene experience” — and the almost always male staff didn’t know much about how she might use cannabis to ease her symptoms.

“At that time, people didn’t invest in their spaces because they didn’t feel they were long-term,” she says. Since learning about cannabis as an overall health aid herself, she opened Village Bloomery with her partner in life and business Jeremy Jacob. In January, they completed the store’s transition to the regulated, legal market in January. She makes it a point to be open with other women about health issues like the ones she experienced, and spends time helping educate customers on what cannabis might be able to do for them.

Read the full article here.

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