These Grey Market Cannabis Brands are Going Legit

Article by Harrison Jordan, Leafly

CanadaIndustryStrains & products These grey market cannabis brands are going legit Harrison Jordan

Since legalization, Canadian cannabis consumers have been inundated with new cannabis brands, largely with no end in sight. With this month’s launch of cannabis 2.0 products, such as edibles and oil vape cartridges, there’s no telling how many more new brands will come to market.

But instead of just creating new brands to promote new product, some legal producers are looking to the illicit market, where their reputations thrive, even though such products are technically illegal and not subject to government-sanctioned quality control.

Once illicit “grey market” brands establish authenticity and a built-in fan base, their consumers can be valuable to new-fangled cannabis producers hoping to cash in on legacy market notoriety.

Read the full article here.

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