Article by Jesse B. Staniforth, Leafly News
Much of the allure of illicit cannabis comes down to price: people buying unlicensed cannabis enjoy prices on average nearly half of those on the legal market.
Whether or not you have a preference for the kinds of cannabis produced on the unregulated underground, you nonetheless have a good price incentive to consider it, which is why licensed producers are racing to debut cheaper “value brands,” often in bulk-priced options.
They’ve finally figured out, as one commentator put it, that “Canadian cannabis buyers want mids.”