Article by Anisha Dhiman, Growth Op
It was a 4:20 p.m. ritual started by a group of high school friends in the 1970s. Now, it’s a cannabis celebration that takes place all around the world.
April 20, best known as 4/20, is a high holiday in cannabis culture — just for the fun of it, or to advocate for new drug laws and policies. Vancouver’s 4/20 celebration is the world’s largest, with last year drawing an estimated 60,000 people to Sunset Beach.