Solving The Cannabis 2.0 Product Challenge

Article by Dr. Kari Kramp, Growth Op

Share via email Share on Facebook Share on Twitter Open more share options Breadcrumb Trail Links Small Business Legislation Legalization Experts Business Solving the cannabis 2.0 product challenge Enterprises from across the consumer-packaged goods sector want to get into the cannabis industry. Yet most point to complexity, licensing, and perception as barriers to their participation. Author of the article: Dr. Kari Kramp “The processing license is suited to cannabis processors, but is too demanding for the smaller and medium-sized CPG companies focused on making products.” PHOTO BY CHRIS HONDROS/GETTY IMAGES

The growth in demand for cannabis health and wellness, personal care, and non-smokable products is a positive sign, validating the commercial promise of legalization of adult-use cannabis. Yet, when we look at the legal offerings available, Canadians face a modest array of products. While the initial cannabis beverage offerings are impressive, limited selections of edibles and topicals speak to the challenges of developing new cannabis products.

For the past five years at the Applied Research Centre for Natural Products and Cannabis at Loyalist College, we have been helping companies develop cannabis products, technologies, and processes. Ranked one of Canada’s top 50 research colleges and #1 in the country for industry-led applied research income as a percentage of total research income, Loyalist College has played a significant role in the success of the nation’s cannabis and natural product sectors. Perfectly positioned between Toronto, Ottawa, and Montreal, Loyalist College has attracted partners of all sizes, ranging from start-ups to publicly listed licensed producers.

Read the full article here.

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