Article by Mary Jane Gibson, Leafly
My house smells terrific. I’ve spent several days sampling Seth Rogen’s new line of Houseplant cannabis, and the air in my place is spicy and fragrant. This weed is loud.
The beloved comedic actor and stoner icon, along with his creative partner Evan Goldberg, launched Houseplant in California last week. They promptly broke the weed Internet; so many people visited the website that it crashed. An hour later, Rogen tweeted, “Well… we have underestimated you once again. Due to insane traffic, we took the Houseplant site down temporarily while I learn to write code.” Apple News picked up the brouhaha. Everyone is taking weed seriously these days.
Rogen and Goldberg launched Houseplant two years ago in their native Canada after cannabis became legal under Canadian federal law in 2018. Bringing the brand to California, they’ve kept it simple, starting with three strains: Diablo Wind and Pancake Ice, both labeled as sativas, and Pink Moon, dubbed an indica.
The herb is top-shelf, as is the price point, at a suggested $60 for an eighth. In addition to the trio of Houseplant strains, there are three Housegoods products, including a block table lighter, a vinyl box set of three LPs (one each for an Indica, Sativa and Hybrid session), and an ashtray set designed by Rogen. Houseplant realizes a lifelong dream of his and Goldberg’s, Rogen says, “born out of our love and passion for cannabis, design, and art.”