Seth Rogen Reveals Why He Didn’t Use His Own Name for His Cannabis Brand

Article by Kendra Mangione, CTV News

Seth Rogen reveals why he didn't use his own name for his cannabis brand Seth Rogen appears on 'The Late Show' on Monday, April 29, 2019.

A Vancouver-born actor appeared on a late-night talk show Monday to talk about his new movie, and his latest venture outside the industry.

Seth Rogen was on “The Late Show with Stephen Colbert,” where he talked about his latest film, “Long Shot.”

Rogen plays a journalist who reunites with his childhood crush, played by Charlize Theron, during her bid for the U.S. presidency. The film is being released this week by Lionsgate Entertainment, a company formed in Vancouver.

Colbert asked Rogen about the film, and joked about how often the actor known for movies like “Pineapple Express” is high while on set.

“I know you are not your characters, but you enjoy the occasional marijuana cigarette, my understanding is,” Colbert said.

“Yeah. I smoke weed all day, every day of my life,” Rogen responded.

He joked that he’s been acting while high for the last 20 years.

“But yes, I actually do enjoy weed in my personal life and on film,” he said.

Then Colbert turned the conversation toward Rogen’s latest project, a Canadian cannabis brand.

The company is based in Toronto and is a joint venture between the actor, screenwriter Evan Goldberg and Canopy Growth Corp.

“It’s a product I’m passionate about, luckily,” he said.

“It’s been amazingly gratifying to be able to help provide cannabis to the people of Canada, where it is federally legal and where we’re legally selling it.”

Read the full article here.

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