The private operator who takes over Cannabis NB is going to face significant challenges, including competition from the illegal market, says a retail consultant who has been keeping track of the cannabis business since legalization.
“Probably whoever takes over the New Brunswick operation is going to continue to see some losses for a few years because the volume just isn’t high enough to justify the business model,” said Bruce Winder of Toronto-based Retail Advisors Network.
Cannabis NB, the provincially owned and operated cannabis distributor, has been losing money since legalization of the drug in October 2018. On Thursday afternoon, Finance Minister Ernie Steeves announced the New Brunswick government will be handing over recreational cannabis sales to the private market.
Steeves said the government originally looked at three different models for Cannabis NB, including keeping the business but shutting down seven stores, going completely private, or simply asking for proposals from potential private operators.
“Our research shows that that was the quickest way and the most effective way to stop the losing of money and then hopefully get to the point where we’re making money as quick as we can,” Steeves said.
The private sector has until Jan. 10 to submit proposals. Steeves said he expects there will be plenty of offers.
But Winder said the private sector will have to overcome some challenges the provincial government doesn’t want to deal with.
“You can’t ask someone to come into a market and operate it when you have illegal operators,” Winder said.
“Now, having said that, even though if you get rid of the storefronts, the illegal market will still operate and thrive just based on backdoor sales.”
There are 50 illegal cannabis retailers in the province compared to the 20 Cannabis NB locations, according to the Crown corporation, which has blamed poor sales in its first year on the illegal market.
Steeves couldn’t say what the provincial government is doing to shut down illegal dispensaries. He directed CBC News to the Department of Public Safety.
In an emailed statement to CBC News, Public Safety Minister Carl Urquhart said the department is aware of the illegal cannabis retail operations.