Article by Angela Stelmakowich, Growth Op
A third of Canadian students asked where they would like to work and what attributes make an employer attractive report being interested in the cannabis industry.
So note findings from the latest yearly survey from global branding firm Universum, which gathers input from career-seekers around the world, with the Canadian report drawing on the views provided by 16,226 students from 157 universities.
“Those surveyed cited the potential to build a new skill and work in an exciting, uncharted industry as the primary reasons for ranking cannabis as a desirable job field,” notes information provided to The GrowthOp by Universum Canada.
In 2020, students taking part in the World’s Most Attractive Employers survey were asked which employer characteristics are most influential as they consider employment, and which employer brands they most admire. In Canada, they were asked to select from a list of 140 employers.
Cannabis — recreational weed got the green light in October 2018 and medicinal marijuana in 2001 — looks to have made an impression.
Both Canopy Growth and Aurora Cannabis make appearances in the Canadian report, having attracted the notice of young people starting their working lives. As per student lists of specific disciplines, Canopy Growth ranked 94 for Business, 38 for Natural Sciences, 90 for Liberal Arts/Fine Arts/Educational/Social, 59 for Law, 60 for Health/Medicine and 134 for Engineering/IT.
Aurora was seen as even more attractive, ranking 64 for Business, 22 for Natural Sciences, 47 for Liberal Arts/Fine Arts/Education/Social, 53 for Law, 35 for Health/Medicine and 97 for Engineering/IT.
Student interest in 2020 compared to past years is not known since this is the first year the cannabis industry has been included in the annual survey. “As Canada was the first country to fully legalize cannabis for recreational use after Uruguay, we thought it important to track candidate perceptions of this industry from the beginning of legalization,” Jason Kipps, managing director of Universum Canada, told The GrowthOp.
Including the cannabis industry “will also allow us to track the early talent perceptions of this evolving industry and monitor their changing opinions and attitudes about the industry and its major employers as the stigma around cannabis dissipates and it becomes increasingly more mainstream,” Kipps notes in an email response.
“Students interested in working in the cannabis industry were more interested in working in an environment where there was a clear path toward advancement and where leaders would support their development in a creative and dynamic environment,” he adds.