Postmedia Cancels Print Deliveries To Schools Due To Cannabis Advertisements

Article by City News

Postmedia cancels print deliveries to schools due to cannabis advertisements BY THE CANADIAN PRESS Some of Postmedia's newspapers are displayed in Ottawa on January 8, 2010. Weak print advertisement revenues weighed heavy on Postmedia's fourth quarter results Thursday, and the media company doesn't expect any improvement into next year as it works to turn around its operations. THE CANADIAN PRESS/Adrian Wyld Some of Postmedia's newspapers displayed. THE CANADIAN PRESS/Adrian Wyld

Postmedia Network Inc. will no longer be delivering newspapers to schools across Canada in order to comply with federal laws that restrict how cannabis is advertised to minors, the company said Sunday.

A spokeswoman for the Canadian newsmedia company said print deliveries have been cancelled to elementary and high schools across the country that take part in the Newspapers in Education program.

Phyllise Gelfand said the move was necessary to ensure compliance with the Cannabis Act, which restricts cannabis advertising and promotions that could appeal to youth.

The Cannabis Act states that one of its purposes is to “protect young persons and others from inducements to use cannabis.” This includes prohibiting promotions, packaging and types of products that are appealing to minors.

“We deeply regret that this precludes us from delivering print editions to elementary and high schools,” Gelfand said in an email, adding schools received their last round of print deliveries of Postmedia newspapers on Oct. 31.

“We see tremendous value in supporting schools with this program and we are exploring ways to reintroduce the program that comply with the Cannabis Act.”

The Newspapers in Education program is an international initiative that aims to improve media literacy in schools.

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