Article by Windsor Star
Boondom, Windsor’s fourth legal pot shop, and only the second outside of the downtown, officially opens Friday in the heart of Pillette Village.
“The big thing for us is we will be offering great prices on the highest-volume (products),” said co-owner Simon Reid. “If you’re somebody who likes cannabis, you’ll like us.”
In addition to cannabis flower, vapes and concentrates, he said Boondom carries a “wide selection of super-super-popular beverages” and edibles that include the No. 1 selling gummies in the U.S.
Being seen as different and better will become increasingly important in a business sector that is strictly limited in how it advertises and markets its products, which remain illegal to anyone under 19 in Ontario. And the competition is only going to grow fiercer, with 24 other Windsor cannabis retail store applications currently under review by the Alcohol and Gaming Commission of Ontario (AGCO).
Boondom, at 4782 Wyandotte St. E., has its official launch at 10 a.m. on Friday. Hours will be 10 a.m. to 10 p.m., Wednesday to Saturday, and 10 a.m. to 9 p.m. Sundays to Tuesdays.
Reid said working with and giving back to the local community will be one of the ways Boondom will try and distinguish itself from the pack. Part of the opening day’s proceeds will be shared with Street Help Windsor, which works with the city’s homeless. Funds will be raised to help Street Help, located at 964 Wyandotte St. E., with food and drink packages for those living on the streets.
“The reality is, there’s going to be a lot of competition, which is why having a store that means something resonates with people,” said Reid. “We’re local people — from vendors to charities, we’re putting tens of thousands of dollars directly back into the community.”
Boondom, he said, is opening with a staff of 11, most of them full-time employees.