Article by Piper Courtenay, The Georgia Straight
“A Place to Grow”—but what exactly? At least, that’s what many are asking on social media following a tip about an impending change to Ontario’s licence plate slogan.
On Tuesday, two anonymous sources confirmed to CBC that Premier Doug Ford is ready to make a few changes, including replacing the quippy tagline seen on cars and motorcycles throughout the province. The existing slogan, “Yours to Discover”, has been displayed on passenger vehicles since 1982.
The new tagline, “A Place to Grow”, is a lyric taken from the song “A Place to Stand, A Place to Grow”—the province’s unofficial anthem since played at the Expo ‘67 Ontario pavilion in Montreal. It was written by Canadian composer and pianist Dolores Claman, who also wrote “The Hockey Theme”, which served as the jingle for CBC’s Hockey Night in Canada until 2004.
While B.C. usually gets credited as Canada’s hotbed for weed, the new tagline is generating conversation online about Ontario’s role in the budding cannabis industry.