Ontario Government Paying for BuzzFeed Quizzes as Part of Cannabis Education Campaign

Article by Global News

Ontario government paying for BuzzFeed quizzes as part of cannabis education campaign By Nick Westoll and Travis Dhanraj Global News The City of Toronto is taking extreme measures to close the city's illegal cannabis stores. Bylaw officers are now using massive cement blocks to barricade the front doors.

As part of a road safety cannabis education campaign, the Ontario government has paid for quizzes to appear on BuzzFeed in an effort to “[capture] the attention of young drivers.”

To date, two quizzes have been posted on the popular entertainment website. Each quiz indicates it’s a “paid post” and lists the brand publisher as the Government of Ontario, complete with the provincial government’s new logo.

The most recent one was posted on Wednesday and is called The Most Stressful “Would You Rather” Quiz For Marijuana Users. In it, users face questions such as, “Would you rather eat your weight in… sour cream and onion chips (or) peach candies?” and “Would you rather… walk into the wrong house (or) walk in on someone doing adult activities?”

The second quiz was posted on July 29 and it’s called How many of these things have you done while high? In this quiz, readers are asked to click on a lengthy list of items, such as “Eaten a giant candy bar” (as a woman appears to eat a giant chocolate bar), “Listen to heavy metal” (as a raccoon holds a guitar) and “Fallen asleep without eating the meal you made” (as a woman appears to lay on the ground asleep in front of an open refrigerator).

The bottom of each of the quizzes includes a safety message.

“Being barely high is still too high to drive. If you’re going to get high, make sure you have a solid plan to get home safely,” the message said.

“Call a family member, use a ride-share service or public transportation, or stay over at your friend’s place. The risks are real.”

There is also a Government of Ontario-produced, 15-second broadcast ad about being too high to drive included, too.

Global News contacted Premier Doug Ford’s office to ask about the quizzes and campaign. A spokesperson didn’t disclose how much it costs, but said it’s an “incredibly important priority” for the government to keep impaired drivers off Ontario roads after recreational cannabis consumption was legalized last year.

Read the full article here.

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