Article by Emma Spears, Growth Op
The Ontario Cannabis Store (OCS) engaged in some serious backpedaling regarding a planned Black Friday promotion after talks with Health Canada.
Last week, in a now-deleted tweet, the OCS bid Ontarians to “shop our collection of 7 grams starting at CA$7.50/g.”
The tweet was soon removed and promptly replaced with an online flyer that simply indicated that Black Friday was set to occur, with no language that could be deemed “promotional” and no details regarding product pricing or special deals in honour of the discount shopping day.
An OCS spokesperson told Marijuana Business Daily that the change occurred after a discussion with Health Canada.