Article by Ben Eppel, Sudbury.com
At the moment, you can purchase marijuana via OCS; come next October, cannabis-infused drinks including beers are expected to become legal.
Waterloo Brewing is currently preparing for that incoming legislation.
President and CEO George Croft says they’re ready to take on this challenge.
“We’ve been mixing drinks, ready to drink ciders and beers, for an extended period of time,” says Croft. “We think this is a real opportunity for our company.”
The numbers for the potential revenue on this product are staggering, according to Croft.
“The belief is that it’s about a $1.5 billion opportunity in Canada on an annualized basis,” claims Croft. “That’s just liquid infused drinks.”