Article by Manisha Krishnan, Vice News
One of Vancouver’s well-known hospitality companies is being criticized for using a term associated with homeless people in the name of its new chain of recreational weed stores.
Donnelly Group, the company behind a slew of pubs and bars in Vancouver and Toronto, is opening a chain of Hobo Recreational Cannabis Stores in BC and Ontario. The first of nine stores will open in Ottawa on April 1.
In an email, Harrison Stoker, the vice-president of brand and culture for Donnelly Group, told VICE that their use of the word “hobo” refers to the travelling workers of the 1920s.
“The word evokes a sense of wanderlust, and implies a passion for the journey over the actual, final destination,” Stoker explained.
“The team behind Hobo fell in love with the idea of a journey, in the context of cannabis, having both literal and figurative meaning, i.e.: the journey one might embark on in their own mind while imbibing.”