One of Ontario’s First Legal Weed Stores Is Named Hobo Recreational Cannabis

Article by Manisha Krishnan, Vice News

WEED | By Manisha Krishnan | Mar 12 2019, 12:02pm One of Ontario’s First Legal Weed Stores Is Named Hobo Recreational Cannabis Donnelly Group says the name is a nod to wanderlust, not homelessness. Photos via Wikipedia/Library of Congress/VICE

One of Vancouver’s well-known hospitality companies is being criticized for using a term associated with homeless people in the name of its new chain of recreational weed stores.

Donnelly Group, the company behind a slew of pubs and bars in Vancouver and Toronto, is opening a chain of Hobo Recreational Cannabis Stores in BC and Ontario. The first of nine stores will open in Ottawa on April 1.

In an email, Harrison Stoker, the vice-president of brand and culture for Donnelly Group, told VICE that their use of the word “hobo” refers to the travelling workers of the 1920s.

“The word evokes a sense of wanderlust, and implies a passion for the journey over the actual, final destination,” Stoker explained.

“The team behind Hobo fell in love with the idea of a journey, in the context of cannabis, having both literal and figurative meaning, i.e.: the journey one might embark on in their own mind while imbibing.”

Read the full article here.

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