Article by Kate Robertson, Growth Op
When Vancouver-based Hobo Cannabis opened its doors in Ottawa in May of 2019, management brushed off criticism that the name marginalized people experiencing homelessness.
At the time, the Donnelly Group’s VP Harrison Stoker told The GrowthOp, it’s about “the verb to hobo. The idea of readily dropping your worldly possessions and travelling that was championed in the late 19th century when the railways were being developed in North America … We’ve all read a lot of Jack Kerouac’s On The Road and other books of people who are hobos.”
Now, the company is drawing the same criticism on Twitter, this time from residents of Toronto’s Bloorcourt neighbourhood, where Hobo is planning to open a store two doors down from a 24-hour drop-in centre, Sistering.