OCS’s New ‘Craft’ Designation To Help Customers Connect With Small Producers

Article by Angela Stelmakowich, Growth Op

Share on Facebook Share on Twitter Open more share options Breadcrumb Trail Links Small Business News Legalization OCS’s new ‘craft’ designation to help customers connect with small producers All dried flower and pre-rolls are hand-trimmed, hang-dried and hand-packaged. Author of the article: Angela Stelmakowich The hope is that private retailers will jump onboard and adopt a similar category to help boost smaller producers. / PHOTO BY ANDREW SELSKY /AP Article content The Ontario Cannabis Store (OCS) is giving some love to craft growers with the launch of a new designation aimed at helping raise the profile of offerings from small licensed producers.

The Ontario Cannabis Store (OCS) is giving some love to craft growers with the launch of a new designation aimed at helping raise the profile of offerings from small licensed producers.

Launching late last week, the new designation — as it stands, only for dried flower and pre-rolls — currently includes products from 20 licensed cannabis producers, according to Marijuana Business Daily.

In the works for more than a year, the idea was to attract long-time weed consumers from the legacy market and to answer their wants, Pete Shearer, who designed the program and is a senior category manager at OCS, told the publication. “They want craft product, product that meets their expectation of quality, but also connects them to the producer,” Shearer said.

It’s possible the new designation may help with also transitioning more customers from the legacy to licensed markets. The OCS’s third-quarter report estimated that legal cannabis sales have captured 40.3 per cent of the province’s recreational market, up from 36.2 per cent one quarter earlier.

The new designation comes with specific criteria meant to more clearly define what “craft” cannabis is. StratCann reported in December that plans were underway for designating “small batch” and “handcrafted” weed products.

OCS now reports that, indeed, the new craft designation will allow customers to find “the hand-crafted, small-batch flower” they’re looking for.

“All the dried flower and pre-rolls in this collection are hand-trimmed, hang-dried, hand-packaged and grown in a facility that produces less than 10,000 kg of dried cannabis (or equivalent) a year,” according to the OCS. That’s compared that to 600 kg potential annual output of a micro-producer, StratCann noted.

“It may also be possible for producers to have an overall production of over 10,000 kg as long as the facility from which the craft product is derived does not exceed 10,000 kg, leaving room for the large manufacturers with multiple facilities to potentially take advantage of the craft designation,” noted information from Torkin Manes.

The hope is the new designation will offer greater reach for small producers given that the OCS is the sole online retailer in the province. As for retail stores, although Ontario got off to a sluggish start, the number of private licensed outlets has since exploded and recently leapfrogged Alberta.

Earlier this year, the Alcohol and Gaming Commission of Ontario announced it would begin issuing as many as 120 Retail Store Authorizations monthly and the number of stores “authorized to open” as of mid-March was almost 700.

Read the full article here.

About Dankr NewsBot

Beep Boop. I'm just a bot who brings you the dankest news in the biz

Leave a Reply

Powered by Dragonballsuper Youtube Download animeshow