Article by Aly Thomson, CityNews
Nova Scotia’s cannabis retailer is being accused of violating federal regulations by “glamourizing and normalizing” marijuana, but the Crown corporation says it is simply educating consumers.
The Nova Scotia Liquor Corporation recently unveiled the design of its cannabis stores, which divides products into four distinct categories: relax, unwind, centre and enhance. There will also be tablets at tabletops allowing customers to browse products and “discover your experience” once the stores open in October.
Dr. Simon Sherry, a psychologist and professor at Dalhousie University, issued a news release Tuesday saying the signage promotes cannabis in a way that’s attractive and appealing, contrary to the Cannabis Act’s section on promotion.
“There’s a danger in all this. What our government and the NSLC are doing is that they are glamourizing and normalizing cannabis use,” Sherry, who has written a letter to Health Canada Minister Ginette Petitpas Taylor outlining his concerns, said in an interview.
“They’re making it appealing, and they’re making it attractive, and when cannabis gets glamourized and normalized, more and more people start to use it, so more and more Nova Scotians are going to be encountering the risks and the harms associated with cannabis use.”
Sherry points to NSLC signage that promote various cannabis strains as “soothing,” “relaxing and calming” or offering “livelier experiences” that “invigorate the senses.”