Nova Scotia Breaking Federal Rules on Cannabis Marketing, Critic Says

Article by Aly Thomson, CityNews

Nova Scotia breaking federal rules on cannabis marketing, critic says BY ALY THOMSON, THE CANADIAN PRESS Nova Scotia Liquor Corporation president and CEO Bret Mitchell gestures during a media tour of a cannabis section at one of it's stores in Halifax on Wednesday, July 18, 2018. A Halifax psychology professor is accusing the Nova Scotia Liquor Corporation of "glamourizing and normalizing" cannabis in a way that violates federal regulations, as the Crown corporation defends its signage as educational and informative. THE CANADIAN PRESS/Aly Thomson

Nova Scotia’s cannabis retailer is being accused of violating federal regulations by “glamourizing and normalizing” marijuana, but the Crown corporation says it is simply educating consumers.

The Nova Scotia Liquor Corporation recently unveiled the design of its cannabis stores, which divides products into four distinct categories: relax, unwind, centre and enhance. There will also be tablets at tabletops allowing customers to browse products and “discover your experience” once the stores open in October.

Dr. Simon Sherry, a psychologist and professor at Dalhousie University, issued a news release Tuesday saying the signage promotes cannabis in a way that’s attractive and appealing, contrary to the Cannabis Act’s section on promotion.

“There’s a danger in all this. What our government and the NSLC are doing is that they are glamourizing and normalizing cannabis use,” Sherry, who has written a letter to Health Canada Minister Ginette Petitpas Taylor outlining his concerns, said in an interview.

“They’re making it appealing, and they’re making it attractive, and when cannabis gets glamourized and normalized, more and more people start to use it, so more and more Nova Scotians are going to be encountering the risks and the harms associated with cannabis use.”

Sherry points to NSLC signage that promote various cannabis strains as “soothing,” “relaxing and calming” or offering “livelier experiences” that “invigorate the senses.”

Read the full article here.

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