Article by Debra Borchardt, Forbes
North American marijuana sales grew by an unprecedented 30% in 2016 to $6.7 billion as the legal market expands in the U.S. and Canada, according to a new report by Arcview Market Research.
North American sales are projected to top $20.2 billion by 2021 assuming a compound annual growth rate of 25%. The report includes Canada for the first time as it moves towards implementing legal adult use marijuana.
To put this in perspective, this industry growth is larger and faster than even the dot-com era. During that time, GDP grew at a blistering pace of 22%. Thirty percent is an astounding number especially when you consider that the industry is in early stages.
Arcview’s new editor-in-chief Tom Adams said, “The only consumer industry categories I’ve seen reach $5 billion in annual spending and then post anything like 25% compound annual growth in the next five years are cable television (19%) in the 1990’s and the broadband internet (29%) in the 2000’s.”
ArcView’s analysis uses data provided by BDS Analytics that has access to millions of individual consumer transactions from dispensary partners. “One of the biggest stories was the alternative forms of ingestion,” said ArcView Chief Executive Officer Troy Dayton. “Concentrates and edibles are becoming customer favorites versus traditional smoking.”
Even though the market is putting up huge sales numbers, there is still a great deal of uncertainty that comes with the new administration’s approach towards legalization. Dayton believes that President-elect Donald Trump has been consistently in favor of states rights when it comes to legalization. “It’s one of the few things he has been consistent on,” he said. Dayton also believes that even if Trump backed away from adult use, he would still favor medical marijuana.