New New Brunswick Cannabis Grower to Target ‘Connoisseurs’

Article by Connell Smith, CBC News

New Brunswick New N.B. cannabis grower to target 'connoisseurs' Social Sharing 'Never disrespect a stoner,' says Tanner Stewart of Stewart Farms in St. Stephen Connell Smith · CBC News Stewart Farms employee Danielle Hughs checks leaf temperature at the company's St. Stephen plant. (Stewart Farms (submitted))

Declaring the best “weed” is still found on the illicit market, a new St Stephen New Brunswick cannabis grower wants to win pot connoisseurs over to the legal side.
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Stewart’s Vertical Farms Inc. has been granted a Health Canada licence to cultivate and process cannabis and to sell into the medical market.
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CEO Tanner Stewart said a full growing license to directly supply retailers like Cannabis NB is six months to a year away, but he expects to find a place then in the hearts of discerning buyers.
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“The current cannabis consumer was taken for granted,” said Stewart. “Never disrespect a stoner ’cause those are the people who buy all the weed.
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“Our target is the fussiest illicit market consumer, so the cannabis connoisseur. So a lot of those connoisseurs are still buying from the illicit market, and they spend most of the money, so we are really aiming to give those consumers an excuse to go into Cannabis NB.”
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Stewart, who uses the words “cannabis” and “weed” interchangeably, said his company is a part of a second wave of producers focusing on the premium market, which he compares to the craft beer industry.

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He said his company has built up a genetic library of the kind of unique cannabis strains discerning consumers are seeking.
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The company has set up shop in a 10,000-square-foot space in the former SWP Industries building in the St Stephen Industrial Park.
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They are currently adding five employees to double the number of people on site.
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Stewart said in future phases they will expand into the full 100,000 square feet available in the building, integrating a tilapia-growing operation that will produce both market fish and waste nutrients for the plants.
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At that point, he expects to have 100 employees or more.

Read the full article here.

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