New CEO Search for Canopy Growth Via Twitter Contest Backfires

Article by Andres Markwart, Cannabis Life Network


In a news release last Thursday, CannaChiefs Media announced a social media contest seeking a “New CEO” for Canopy Growth Corp., even comparing it to the NBA Champions Toronto Raptors’ search to replace Kawhi Leonard.

Requiring a second and third glance, this announcement turned out to be little more than an engagement initiative to promote their Mansion Series workshops, that are focused at industry leaders with the goal of preparing them for this fall’s second round of legalization, by deep diving into edibles, topicals, beverages, and vapes.

“Those are extremely big shoes to fill and the pressure to perform will be overwhelming right out of the gate. It would almost be like taking a kid out of high school and asking him to lead the Raptors to a consecutive NBA title”, said Hanni Monk, Chief Editor at CannaChiefs Media in the news release.

“Canopy must take their time to find the right fit. I have a feeling at this stage of Canopy’s brand lifecycle they need to continue growing exponentially to stay on top of the global cannabis stage. They may need to source a CEO from outside the cannabis industry, perhaps a big player from Silicon Valley who understands how to build a global partner ecosystem,” added Monk.

By entering the contest, participants would not compete for the prize of taking over the LP giant however, but would instead win passes to Part 1 of the Mansion Series, in Kelowna, B.C.

Either way, Canopy Growth was not amused.

Read the full article here.

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