Let’s Talk About Celebrities and Their Weed Brands. How Do They Get Around Health Canada’s Marketing Rules?

Article by Sam Riches, Growth Op

NEWS Let's talk about celebrities and their weed brands. How do they get around Health Canada's marketing rules? 'Creativity and compliance are not mutually exclusive, and we take working within the regulations as a challenge' By Sam Riches "Houseplant is a passion we've brought to life through drive and dedication," said Seth Rogen, co-founder of Houseplant.

When Dan Aykroyd’s Crystal Head Vodka made its Canadian debut more than a decade ago, the Liquor Control Board of Ontario banned it. It wasn’t because Akroyd was promoting the “clean” and “premium” nature of the product, or using his celebrity status to sell booze. No issues there. It was the skull-shaped bottle that had them worried.

“The image of the human skull is the thing that’s really problematic for us,” LCBO spokesman Chris Layton told the Globe and Mail in 2010. “That’s an image that’s commonly associated with death.”

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